Co-led by Heart & Stroke and the Childhood Obesity Foundation, the Stop Marketing to Kids Coalition says the time has come to protect children and to support parents to make healthy decisions for their families. The coalition developed the Ottawa Principles, which outline the policy recommendation of restricting commercial marketing of all food and beverages to children and youth 16 and under. The restrictions would not apply to non-commercial marketing for valid public health education or public awareness campaigns. The Ottawa Principles also include a set of definitions, scope, and principles to guide policy development.
More information about the coalition including the Ottawa Principles, and a mechanism for concerned Canadians to send their member of parliament a letter supporting restrictions on food and beverage marketing to kids, is available at the coalition website at www.stopmarketingtokids.ca.
